Planning - Identifying a target audience

Identifying a target audience – Kate Nash “Nicest Thing”

Age:

16 – 25 year olds. This is because it is a typical love song which can appeal to teenage love as well as partners who have been together a long time and may well be married or planning to marry

Gender:

Like most love songs, this song appeals to women more than men. This is because men see themselves as hard and rational and are unlikely to listen to this type of song. Whereas women are more emotional and caring and can relate to the song.

Genre of Music:

The genre of this song is a slow love song/pop and appeals to a target audience who enjoys this type of music.

Favourite Artists:

The target audience for this song would enjoy similar style artists such as Lily Allen and Sophie Ellis Bextor. Both of these alternative artists have similar styles, the way they sing and beliefs.

Beliefs:

As explained before the target audience for this song is likely to be people who believe that the people around them and the people they love are most important to them. There may be some materialistic values to them but mainly cherish loved ones company and attention.

Background:

Family values and family life may influence people to listen to the song. The target audience is for people who love people around them and have an emotional sense about them.

Style:

There is an innocent style about Kate Nash, which links to the song chosen. There is no actual brand reference in her videos and only has a style that suggests she is a sweet and innocent woman in love. This once again appeals to the target age range audience who might be caught up in love and might have love problems or worries.

Income:

There is no particular factor to do with income and the target audience, the song is more targeted towards emotional people caught up in love.